Content strategy & messaging

I worked with Founders Factory, a London-based startup accelerator and incubator, to rewrite its homepage and clarify a complex business proposition.

Founders Factory works with entrepreneurs, startups and major corporate partners to build, launch and scale new technology businesses. My challenge was to take its different services and audiences and turn them into a clear, concise and persuasive digital story, without relying on startup or technology jargon.

Achievements

• Simplified a complex proposition, making it immediately clearer what Founders Factory does and who it is for.
• Translated startup and technology language into plain English, without losing credibility with specialist audiences.
• Established a clear messaging hierarchy for the homepage, prioritising the information users needed to understand the organisation.
• Created concise, scannable web copy designed to communicate key messages quickly.
• Balanced the needs of multiple audiences, including founders, startups and corporate partners.
• Combined content design with persuasive brand writing, creating content that was both useful and commercially compelling.