Digital / Retail / Product-naming / TOV

Groom is a family-run beauty salon based in Selfridges with a high-end clientele.

Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice.

I was also a one-time guinea pig for treatments. Want to know what a chemical peel feels like? I’m your man.