I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker.

Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including:

• Reimagining the user journey
• Tone of voice
• Brand strategy
• Landing page headlines
• Writing and editing long-form guides to mortgages
• Mobile, web and DM copy
• CRM copy for mortgage advisers to use with customers and potential customers
• Getting rid of jargon
• CTAs
• A/B testing copy
• Customer emails
• Facebook and Google ads
• Instagram copy
• Creative directing and project managing internal and external video content
• Conversational User Interface (CUI)/ Chatbot copy