Habito

I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker, which has raised over £27 million.

Working with the agile marketing, communications and UX teams, I was in charge of all things copy, with my remit being to make complex and uninspiring mortgage content accessible and empowering to customers. This included:

  • Reimagining the user journey
  • Tone of voice
  • Brand strategy
  • Landing page headlines
  • Writing and editing long-form guides to mortgages
  • Mobile, web and DM copy
  • Getting rid of jargon
  • CTAs
  • A/B testing copy
  • Customer emails
  • Facebook and Google ads
  • Instagram copy
  • Creative directing and project managing internal and external video content
  • Conversational User Interface (CUI)/ Chatbot copy