I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities.
The content of the guide – ’24 Hours in the World’s Top Cities’ – appeared as 100,000 booklets which were distributed in airports across the world. It was also available to view online in pop-up interactive booths in 10 of the 24 cities’ airports.
My brief was to marry Time Out’s local knowledge and on-trend tone with Jameson’s brand values and heritage, while making the content exciting and useful to people around the world, who weren’t necessarily native English speakers.
It was my job to research the content, write the copy and check it, all the while liaising with the client to ensure they were happy with the result.