Digital / UX / Retail

I was project manager and copywriter for two interactive digital projects for Tesco that were emailed to the company’s eight million online customers.

Working alongside a graphic designer and the UX team, we devised a playful, interactive Halloween e-zine, which included recipe ideas, party tips and game ideas for the kids, all designed to drive traffic to Tesco’s website and stores.

When that was a success, we were asked to come up with a similar guide for Christmas: again, constantly liaising with the client to design an e-zine covering shopping, eating, gift ideas and even a game to help you pick the perfect Turkey.