Website migration

I spent a year working at Huge as the senior copywriter on the creation of a global website for a €3.5bn supply chain technology company, creating and shaping content across a large, complex digital estate.

Achievements

• Helped define and deliver the content approach for a major global website transformation.
• Created, edited and structured content across a complex portfolio of products, services, industries and markets.
• Used LLMs and prompt engineering to create copy at scale, developing prompts and workflows that increased speed while maintaining editorial quality and consistency.
• Turned complex technical and business information into clear, accessible, user-focused content.
• Worked closely with UX, design, strategy, technology and client teams across Europe and North America.
• Established consistency across a large volume of content through tone of voice, editorial standards and repeatable content patterns.
• Balanced ambitious creative work with the practical demands of large-scale delivery, stakeholder management and tight deadlines.