Airbnb management start-up — Content & tone of voice

I led copy for a Shoreditch-based start-up helping people manage their Airbnb properties.

Working closely with the CEO and marketing team, I helped shape the brand’s tone of voice and created content across the business, from customer communications and website copy to investor materials.

Achievements

• Helped develop the company’s tone of voice and brand personality.
• Wrote all website copy, creating a clear and consistent customer experience.
• Wrote and edited email newsletters and marketing communications.
• Edited and refined a 35-page investor pitch deck, helping the business communicate its proposition and secure further funding.
• Worked directly with the CEO and marketing team in a fast-moving start-up environment.