Product messaging & startup storytelling

I worked with Blubel, a London-based cycling technology startup, to develop its pitch deck and website copy, helping explain and sell the idea behind its connected navigation product.

Blubel combined a bicycle bell with navigation technology to help cyclists find safer, simpler routes through cities. My role was to take the product’s technology and functionality and turn it into a clear, compelling proposition for investors, partners and customers.

I worked across both the investment story and customer-facing messaging, establishing a simple narrative around the problem Blubel was solving, how the product worked and what made it different.

Achievements

• Developed the copy and narrative for the investor pitch deck, turning a new technology concept into a persuasive business story.
• Created clear product messaging, explaining Blubel’s technology and benefits without relying on technical jargon.
• Wrote customer-facing website content, translating product features into tangible benefits for urban cyclists.
• Adapted messaging for different audiences, from potential investors and partners to consumers.
• Helped communicate the wider vision for smarter, safer urban cycling, positioning the product within the emerging smart-city market.
• The proposition went on to secure funding and support from the European Space Agency Business Incubation Centre and receive recognition through IBM’s Smart City Challenge.
• Blubel also attracted mainstream media coverage, including a feature in the Evening Standard.