Cardilicious — Creative copywriting

I was commissioned by greetings card brand Cardilicious to create a new range of ‘Blockbuster’ cards inspired by movies, celebrities and pop culture.

The challenge was to come up with short, funny and instantly recognisable ideas without relying on copyrighted movie material.

Achievements

• Developed the creative concepts and copy for a range of ten greetings cards.
• Created slogans, jokes and pop-culture references designed to work within the limited space of a card.
• Navigated copyright constraints while keeping the ideas recognisable and culturally relevant.
• Took concepts from initial idea through to finished commercial products.
• The resulting range was sold through Cardilicious and high-street retailers including Scribbler and Clinton Cards.