Editorial content & project management

I worked at Time Out as Copywriter, Editor and Project Manager on three editions of the HSBC Guide to London, a 60-page print publication created as part of the bank’s World’s Local Bank campaign.

Each edition had a circulation of one million copies and was distributed through London airports to an international audience. My challenge was to create content that captured Time Out’s insider knowledge and personality while remaining clear, accessible and engaging for visitors from around the world, including people who spoke English as a second language.

I researched, wrote and edited the content from end to end, while managing the project and working closely with HSBC throughout the editorial and production process.

Achievements

• Researched, wrote and edited a 60-page publication covering London for an international audience.
• Adapted Time Out’s distinctive editorial voice to make it accessible to readers with different levels of English.
• Managed the editorial process from initial research through to final proofing and sign-off, maintaining accuracy and consistency across a large volume of content.
• Worked closely with HSBC stakeholders, incorporating feedback while balancing the requirements of two major global brands.
• Combined editorial judgement with project management, coordinating content, deadlines, approvals and production.
• Delivered content at significant scale, with one million copies of each edition distributed through London airports.
• Following the success of the first guide, I was commissioned to edit two subsequent editions.