Global website transformation & content leadership

I spent three years at Johnson & Johnson’s pharmaceutical business as Editor-in-Chief for its Europe, Middle East and Africa (EMEA) website, working in a highly regulated, complex global organisation.

For the first year, I led the content workstream for a complete transformation of the EMEA website, helping define its content strategy, information architecture, tone of voice and governance. Following launch, I spent a further two years managing and continually improving all content across the site.

The role required me to balance user needs, business objectives, regulatory requirements and stakeholder priorities, while coordinating content from teams and agencies across multiple countries. I worked closely with senior leadership, subject-matter experts and multidisciplinary teams to turn complex healthcare and pharmaceutical information into clear, accurate and accessible digital content.

Achievements

• Led the content workstream for the end-to-end transformation of the EMEA website, from content strategy and information architecture through to launch and ongoing optimisation.
• Established content and tone-of-voice guidelines, creating a consistent approach to content across a large, multi-market digital estate.
• Oversaw information architecture and content structure, ensuring information was organised logically and could be easily understood and navigated by different audiences.
• Managed content governance and quality assurance, overseeing the internal medical and regulatory review (IMR) process for website content in a highly regulated pharmaceutical environment.
• Coordinated multiple content streams from global agencies and internal teams, maintaining consistency, quality and deadlines across a complex programme of work.
• Worked with senior leaders and subject-matter experts, translating complex healthcare, scientific and corporate information into clear communications for specialist and non-specialist audiences.
• Produced and edited digital and social content, adapting content for different audiences, channels and communication objectives.
• Ghostwrote thought-leadership articles for senior Janssen executives, simplifying complex healthcare topics while maintaining accuracy, credibility and the appropriate executive voice.
• Developed internal and external regional communications, reports and policy content for Johnson & Johnson, working with stakeholders across the EMEA organisation.
• Managed major healthcare events and content partnerships, including a conference delivered with the Financial Times and editorial partnerships with The Economist.