AI & healthtech content design

I worked as a content designer with Owkin, a healthtech unicorn specialising in AI and precision medicine, on an extensive A–Z digital guide to AI in healthcare.

The challenge was to make highly complex scientific and technical information useful to two very different audiences. Each topic was structured at two levels: The Short Version, designed to make AI concepts accessible to people with little or no technical knowledge, and The Long Version, providing the depth and detail required by healthcare and industry audiences.

I worked with complex source material and specialist subject matter to create a clear content hierarchy, using plain English, progressive disclosure and user-centred content design to allow readers to choose the level of information appropriate to their needs.

Achievements

• Translated complex AI, machine-learning and healthcare concepts into clear, accessible digital content, without losing the accuracy or nuance of the underlying subject matter.
• Designed content around different audience needs, creating concise explanations for non-specialists alongside more detailed content for expert and industry audiences.
• Used progressive disclosure to manage complexity, structuring each subject into short and long versions so users could choose how deeply they wanted to engage with the information.
• Established a consistent content structure and hierarchy across an extensive A–Z digital experience, making a large body of specialist information easier to navigate, scan and understand.
• Applied plain-English and content design principles to remove unnecessary jargon and explain specialist terminology where it was essential.
• Edited and rationalised technical source material, identifying the information users needed most and turning it into focused, usable digital content.
• Balanced accessibility with technical accuracy, ensuring simplified content remained credible for knowledgeable healthcare and technology audiences.
• Created consistent editorial patterns across a large volume of interconnected content, improving coherence and helping users understand unfamiliar concepts.
• Worked with specialist subject matter in a rapidly evolving field, applying editorial judgement to communicate emerging AI technologies clearly and responsibly.