Experience design & content

I worked with design studio Special Projects on the development of a highly innovative new children’s theme park experience in London for a global client.

Working alongside the design team, I was responsible for the copy and verbal experience across the project, helping turn a complex new concept into language that was clear, engaging and appropriate for a young audience.

The work required close collaboration with designers and strategists, using content as part of the overall experience design rather than as a final layer of copy. I helped establish how the concept should communicate with visitors, adapting language to different moments and interactions while maintaining a consistent voice throughout.

Achievements

• Led copy and verbal content across the experience, working closely with the design team from concept development onwards.
• Translated an innovative and complex proposition into simple, engaging language for children and families.
• Used content as part of the wider experience design, considering how language worked alongside physical, visual and interactive elements.
• Developed a consistent tone of voice and messaging approach across different parts of the visitor experience.
• Collaborated closely with designers, strategists and client stakeholders as the concept developed and changed.
• Worked on a highly confidential project for a major global client, exercising discretion throughout the development process.

The project remains confidential, so unfortunately I can’t reveal much more — but it was one of those rare projects where content, design and physical experience were conceived together from the outset.