Product storytelling & content strategy

I worked with Vienna-based design studio wrco on Vodafone TV, helping communicate the thinking behind a major new digital entertainment platform.

Working with Vodafone’s Creative Director in London, my role was to understand a complex product and distil its most important features, UX and design principles into a clear and compelling narrative for the Red Dot Design Awards.

This involved getting to grips with the product and design rationale, identifying what mattered most to the awards audience, and turning detailed technical and design information into succinct, persuasive and accessible content.

I also created and edited digital content for wrco’s website, communicating its design work and capabilities to prospective clients and industry audiences.

Achievements

• Translated a complex digital product and its UX into a concise, compelling story, making its functionality and design rationale easy for a non-project audience to understand.
• Worked directly with Vodafone’s Creative Director and senior design stakeholders, gathering specialist input and shaping it into a coherent submission.
• Identified and prioritised the product’s key features and benefits, creating a clear information hierarchy rather than attempting to communicate every aspect of the platform.
• Simplified technical and design language while preserving the detail and credibility required by an expert awards jury.
• Developed persuasive product storytelling, connecting individual features to the wider customer experience and design vision.
• Wrote and edited website content for wr&co, communicating complex design projects clearly and consistently to an international audience.
• Contributed to a successful Red Dot submission, with Vodafone TV’s Remote Control Design receiving a Red Dot award.