Website rebrand

I worked in-house with the marketing and communications team at a $3.6bn publicly traded global data and analytics company, helping develop the new homepage content as part of a wider corporate rebrand.

The challenge was to take a complex data and technology proposition and communicate it clearly and compellingly to a broad audience.

I worked with internal stakeholders to understand the company’s products, positioning and business priorities, then translated these into concise, user-focused digital content that supported the new brand strategy and worked effectively within the redesigned experience.

Achievements

• Helped translate the new brand strategy into digital content, establishing how the company’s positioning and proposition should come to life on its homepage.
• Reworked and edited complex corporate and technical messaging, turning specialist data and analytics language into clear, accessible, audience-focused content.
• Developed homepage content hierarchy and messaging, identifying the most important information and creating a clear narrative through the page.
• Applied content design and UX writing principles to make content concise, scannable and appropriate for the digital experience.
• Worked closely with the in-house marketing and communications team and key stakeholders, balancing audience needs, brand objectives and commercial priorities.
• Helped establish a consistent tone of voice for the rebrand, ensuring messaging reflected the company’s new positioning while remaining clear and credible.
• Edited and refined content through multiple rounds of stakeholder feedback, maintaining clarity and consistency as business requirements evolved.
• Delivered polished, publication-ready content for a high-profile corporate website, working within the requirements of a large, publicly traded global organisation.