Global editorial content & project management

I worked at Time Out as Editor and Project Manager on a major print and digital travel project for Jameson Irish Whiskey.

The concept was 24 Hours in the World’s Top Cities: 24 handpicked, day-long itineraries across 24 cities, giving travellers an insider’s guide to making the most of a short visit.

My role was to bring together Time Out’s local expertise and editorial voice with Jameson’s brand and heritage, creating content that was entertaining, useful and accessible to an international audience, including people who didn’t speak English as a first language.

I researched, wrote and edited the content while managing the project and working closely with the client from concept through to final delivery. The finished guide was produced as 100,000 print booklets distributed through airports worldwide, with the content also brought to life digitally through interactive installations in ten airports.

Achievements

• Edited and project-managed a global content programme spanning 24 international cities.
• Developed the editorial concept and structure around 24 curated, day-long city itineraries.
• Researched, wrote, edited and quality-checked content across a large and varied international brief.
• Balanced two distinct brands, combining Time Out’s insider knowledge and tone with Jameson’s identity and heritage.
• Made content accessible to a global audience, using clear, engaging language that worked for native and non-native English speakers.
• Adapted content across print and interactive digital experiences, maintaining consistency across channels.
• Managed client stakeholders, feedback, approvals and deadlines throughout the project.
• Delivered at international scale, with 100,000 guides distributed worldwide and interactive digital experiences appearing in ten airports.