Creative direction & international film production I worked as Creative Director on a major documentary film project at Havas for one of the world’s largest pharmaceutical companies, GlaxoSmithKline. I devised the creative concept, pegged to World Aids Day, and helped develop the pitch, presenting the idea to the client and winning the commission. From there, […]
Editorial content & project management I worked at Time Out as Copywriter, Editor and Project Manager on three editions of the HSBC Guide to London, a 60-page print publication created as part of the bank’s World’s Local Bank campaign. Each edition had a circulation of one million copies and was distributed through London airports to […]
Interactive digital content & UX I worked as Project Manager and Copywriter on two interactive digital experiences for Tesco, created for the company’s eight million online customers. Working alongside UX and graphic design teams, I helped concept, structure and deliver content-led digital experiences designed to engage customers and drive traffic to Tesco’s website and stores. […]