Interactive digital content & UX I worked as Project Manager and Copywriter on two interactive digital experiences for Tesco, created for the company’s eight million online customers. Working alongside UX and graphic design teams, I helped concept, structure and deliver content-led digital experiences designed to engage customers and drive traffic to Tesco’s website and stores. […]
Global editorial content & project management I worked at Time Out as Editor and Project Manager on a major print and digital travel project for Jameson Irish Whiskey. The concept was 24 Hours in the World’s Top Cities: 24 handpicked, day-long itineraries across 24 cities, giving travellers an insider’s guide to making the most of […]
Topman Magazine — Editorial & fashion I worked as a sub-editor on consecutive editions of Topman Magazine, the brand’s biannual print publication, distributed in stores across four continents. Rather than create another glorified clothing catalogue, we produced an editorially led magazine built around themes such as Photography and Film, combining long-form features with interviews and […]
Cardilicious — Creative copywriting I was commissioned by greetings card brand Cardilicious to create a new range of ‘Blockbuster’ cards inspired by movies, celebrities and pop culture. The challenge was to come up with short, funny and instantly recognisable ideas without relying on copyrighted movie material. Achievements Developed the creative concepts and copy for a […]
Groom — Copywriting & brand voice Groom is a family-run beauty salon based in Selfridges, catering to a high-end clientele. Working closely with the marketing manager and CEO, I created brand and product copy that balanced the salon’s premium positioning with its relaxed, approachable personality. Achievements Wrote and edited product descriptions and website copy across […]