Website rebrand I worked in-house with the marketing and communications team at a $3.6bn publicly traded global data and analytics company, helping develop the new homepage content as part of a wider corporate rebrand. The challenge was to take a complex data and technology proposition and communicate it clearly and compellingly to a broad audience. […]
Editorial strategy & tone of voice I wrote and edited the SOAS Distance Learning Prospectus, a 34-page guide to postgraduate study for international students seeking a University of London qualification. The project involved consolidating three existing prospectuses into a single, coherent publication, researching the courses and restructuring a large amount of information to make it […]
Cardilicious — Creative copywriting I was commissioned by greetings card brand Cardilicious to create a new range of ‘Blockbuster’ cards inspired by movies, celebrities and pop culture. The challenge was to come up with short, funny and instantly recognisable ideas without relying on copyrighted movie material. Achievements Developed the creative concepts and copy for a […]
Airbnb management start-up — Content & tone of voice I led copy for a Shoreditch-based start-up helping people manage their Airbnb properties. Working closely with the CEO and marketing team, I helped shape the brand’s tone of voice and created content across the business, from customer communications and website copy to investor materials. Achievements Helped […]
Pharmaceutical research — Website copy I wrote the complete website copy for a San Francisco-based global pharmaceutical research company. The challenge was to turn complex, highly technical scientific information into clear, engaging content while maintaining the authority and credibility needed to attract prospective clients. Achievements Wrote and structured all website copy, translating specialist pharmaceutical and […]
Groom — Copywriting & brand voice Groom is a family-run beauty salon based in Selfridges, catering to a high-end clientele. Working closely with the marketing manager and CEO, I created brand and product copy that balanced the salon’s premium positioning with its relaxed, approachable personality. Achievements Wrote and edited product descriptions and website copy across […]
JustGiving — Content & copywriting JustGiving is a digital fundraising platform that has helped people raise billions for charities and good causes around the world. Working within the marketing team, I created and edited content across the company’s digital channels, helping maintain a clear and consistent brand voice. Achievements Wrote and edited email newsletters, blog […]