AI voice & conversational UX I spent three months at Huge as the lead copywriter and UX writer developing an AI-powered app for a global Spanish bank. The project involved working with a large, multidisciplinary team across Europe, North and South America, to shape an AI agent which would work across the bank’s app for […]
Leasehold Advisory Service I was part of a content design contractor team brought in to rewrite and restructure the government’s Leasehold Advisory Service website. The service provides complex legal and technical information about leasehold to the public, so our challenge was to make that information clear, accessible and easy to navigate for users who […]
Website rebrand I worked in-house with the marketing and communications team at a $3.6bn publicly traded global data and analytics company, helping develop the new homepage content as part of a wider corporate rebrand. The challenge was to take a complex data and technology proposition and communicate it clearly and compellingly to a broad audience. […]
AI & healthtech content design I worked as a content designer with Owkin, a healthtech unicorn specialising in AI and precision medicine, on an extensive A–Z digital guide to AI in healthcare. The challenge was to make highly complex scientific and technical information useful to two very different audiences. Each topic was structured at two […]
Global website transformation & content leadership I spent three years at Johnson & Johnson’s pharmaceutical business as Editor-in-Chief for its Europe, Middle East and Africa (EMEA) website, working in a highly regulated, complex global organisation. For the first year, I led the content workstream for a complete transformation of the EMEA website, helping define its […]
Fintech content design & UX writing I spent two stints totalling five months as Senior Copywriter and Content Designer at Habito, the online mortgage broker, working across its UX, marketing and communications teams. My role was to make the complex and often intimidating world of mortgages clearer, simpler and more empowering for customers. I worked […]
Product storytelling & content strategy I worked with Vienna-based design studio wrco on Vodafone TV, helping communicate the thinking behind a major new digital entertainment platform. Working with Vodafone’s Creative Director in London, my role was to understand a complex product and distil its most important features, UX and design principles into a clear and […]
Editorial content & project management I worked at Time Out as Copywriter, Editor and Project Manager on three editions of the HSBC Guide to London, a 60-page print publication created as part of the bank’s World’s Local Bank campaign. Each edition had a circulation of one million copies and was distributed through London airports to […]
Experience design & content I worked with design studio Special Projects on the development of a highly innovative new children’s theme park experience in London for a global client. Working alongside the design team, I was responsible for the copy and verbal experience across the project, helping turn a complex new concept into language that […]
Content strategy & messaging I worked with Founders Factory, a London-based startup accelerator and incubator, to rewrite its homepage and clarify a complex business proposition. Founders Factory works with entrepreneurs, startups and major corporate partners to build, launch and scale new technology businesses. My challenge was to take its different services and audiences and turn […]
Product messaging & startup storytelling I worked with Blubel, a London-based cycling technology startup, to develop its pitch deck and website copy, helping explain and sell the idea behind its connected navigation product. Blubel combined a bicycle bell with navigation technology to help cyclists find safer, simpler routes through cities. My role was to take […]
Global editorial content & project management I worked at Time Out as Editor and Project Manager on a major print and digital travel project for Jameson Irish Whiskey. The concept was 24 Hours in the World’s Top Cities: 24 handpicked, day-long itineraries across 24 cities, giving travellers an insider’s guide to making the most of […]
Topman Magazine — Editorial & fashion I worked as a sub-editor on consecutive editions of Topman Magazine, the brand’s biannual print publication, distributed in stores across four continents. Rather than create another glorified clothing catalogue, we produced an editorially led magazine built around themes such as Photography and Film, combining long-form features with interviews and […]
Groom — Copywriting & brand voice Groom is a family-run beauty salon based in Selfridges, catering to a high-end clientele. Working closely with the marketing manager and CEO, I created brand and product copy that balanced the salon’s premium positioning with its relaxed, approachable personality. Achievements Wrote and edited product descriptions and website copy across […]
JustGiving — Content & copywriting JustGiving is a digital fundraising platform that has helped people raise billions for charities and good causes around the world. Working within the marketing team, I created and edited content across the company’s digital channels, helping maintain a clear and consistent brand voice. Achievements Wrote and edited email newsletters, blog […]
