Conversational AI & voice design I worked with Digitas on an early conversational AI and voice experience for Kellogg’s Special K, researching, developing and writing several months’ worth of content for Amazon Alexa. At the time, voice assistants were at the forefront of consumer technology, and there were few established conventions for how brands should […]
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Fintech content design & UX writing I spent two stints totalling five months as Senior Copywriter and Content Designer at Habito, the online mortgage broker, working across its UX, marketing and communications teams. My role was to make the complex and often intimidating world of mortgages clearer, simpler and more empowering for customers. I worked […]
Experience design & content I worked with design studio Special Projects on the development of a highly innovative new children’s theme park experience in London for a global client. Working alongside the design team, I was responsible for the copy and verbal experience across the project, helping turn a complex new concept into language that […]
Content strategy & messaging I worked with Founders Factory, a London-based startup accelerator and incubator, to rewrite its homepage and clarify a complex business proposition. Founders Factory works with entrepreneurs, startups and major corporate partners to build, launch and scale new technology businesses. My challenge was to take its different services and audiences and turn […]
Cardilicious — Creative copywriting I was commissioned by greetings card brand Cardilicious to create a new range of ‘Blockbuster’ cards inspired by movies, celebrities and pop culture. The challenge was to come up with short, funny and instantly recognisable ideas without relying on copyrighted movie material. Achievements Developed the creative concepts and copy for a […]
Airbnb management start-up — Content & tone of voice I led copy for a Shoreditch-based start-up helping people manage their Airbnb properties. Working closely with the CEO and marketing team, I helped shape the brand’s tone of voice and created content across the business, from customer communications and website copy to investor materials. Achievements Helped […]
Groom — Copywriting & brand voice Groom is a family-run beauty salon based in Selfridges, catering to a high-end clientele. Working closely with the marketing manager and CEO, I created brand and product copy that balanced the salon’s premium positioning with its relaxed, approachable personality. Achievements Wrote and edited product descriptions and website copy across […]