Website transformation & migration I spent a year at Huge as the Senior Copywriter on the transformation and migration of a global website for a €3.5bn supply chain technology company. Working across a large and complex digital estate, I helped shape, restructure, create and migrate content covering multiple products, services, industries and international markets. I […]
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Fintech content design & UX writing I spent two stints totalling five months as Senior Copywriter and Content Designer at Habito, the online mortgage broker, working across its UX, marketing and communications teams. My role was to make the complex and often intimidating world of mortgages clearer, simpler and more empowering for customers. I worked […]
Editorial & print production I was the editor of Frank Ocean’s Boys Don’t Cry magazine, released alongside his second album, Blonde, in August 2016. I worked directly with Frank Ocean and his team to shape, edit and manage the magazine’s content through to print, coordinating material from a high-profile group of international contributors including Kanye […]
Interactive digital content & UX I worked as Project Manager and Copywriter on two interactive digital experiences for Tesco, created for the company’s eight million online customers. Working alongside UX and graphic design teams, I helped concept, structure and deliver content-led digital experiences designed to engage customers and drive traffic to Tesco’s website and stores. […]
Experience design & content I worked with design studio Special Projects on the development of a highly innovative new children’s theme park experience in London for a global client. Working alongside the design team, I was responsible for the copy and verbal experience across the project, helping turn a complex new concept into language that […]
Global editorial content & project management I worked at Time Out as Editor and Project Manager on a major print and digital travel project for Jameson Irish Whiskey. The concept was 24 Hours in the World’s Top Cities: 24 handpicked, day-long itineraries across 24 cities, giving travellers an insider’s guide to making the most of […]
Editorial strategy & tone of voice I wrote and edited the SOAS Distance Learning Prospectus, a 34-page guide to postgraduate study for international students seeking a University of London qualification. The project involved consolidating three existing prospectuses into a single, coherent publication, researching the courses and restructuring a large amount of information to make it […]
Airbnb management start-up — Content & tone of voice I led copy for a Shoreditch-based start-up helping people manage their Airbnb properties. Working closely with the CEO and marketing team, I helped shape the brand’s tone of voice and created content across the business, from customer communications and website copy to investor materials. Achievements Helped […]
Pharmaceutical research — Website copy I wrote the complete website copy for a San Francisco-based global pharmaceutical research company. The challenge was to turn complex, highly technical scientific information into clear, engaging content while maintaining the authority and credibility needed to attract prospective clients. Achievements Wrote and structured all website copy, translating specialist pharmaceutical and […]