Tag Archives: F&B

Special K & Alexa

Posted on by Patrick Welch

Conversational AI & voice design I worked with Digitas on an early conversational AI and voice experience for Kellogg’s Special K, researching, developing and writing several months’ worth of content for Amazon Alexa. At the time, voice assistants were at the forefront of consumer technology, and there were few established conventions for how brands should […]

Tesco

Posted on by Patrick Welch

Interactive digital content & UX I worked as Project Manager and Copywriter on two interactive digital experiences for Tesco, created for the company’s eight million online customers. Working alongside UX and graphic design teams, I helped concept, structure and deliver content-led digital experiences designed to engage customers and drive traffic to Tesco’s website and stores. […]