Website transformation & migration I spent a year at Huge as the Senior Copywriter on the transformation and migration of a global website for a €3.5bn supply chain technology company. Working across a large and complex digital estate, I helped shape, restructure, create and migrate content covering multiple products, services, industries and international markets. I […]
AI voice & conversational UX I spent three months at Huge as the lead copywriter and UX writer developing an AI-powered app for a global Spanish bank. The project involved working with a large, multidisciplinary team across Europe, North and South America, to shape an AI agent which would work across the bank’s app for […]
Leasehold Advisory Service I was part of a content design contractor team brought in to rewrite and restructure the government’s Leasehold Advisory Service website. The service provides complex legal and technical information about leasehold to the public, so our challenge was to make that information clear, accessible and easy to navigate for users who […]
Website rebrand I worked in-house with the marketing and communications team at a $3.6bn publicly traded global data and analytics company, helping develop the new homepage content as part of a wider corporate rebrand. The challenge was to take a complex data and technology proposition and communicate it clearly and compellingly to a broad audience. […]
AI & healthtech content design I worked as a content designer with Owkin, a healthtech unicorn specialising in AI and precision medicine, on an extensive A–Z digital guide to AI in healthcare. The challenge was to make highly complex scientific and technical information useful to two very different audiences. Each topic was structured at two […]
Global website transformation & content leadership I spent three years at Johnson & Johnson’s pharmaceutical business as Editor-in-Chief for its Europe, Middle East and Africa (EMEA) website, working in a highly regulated, complex global organisation. For the first year, I led the content workstream for a complete transformation of the EMEA website, helping define its […]
Conversational AI & voice design I worked with Digitas on an early conversational AI and voice experience for Kellogg’s Special K, researching, developing and writing several months’ worth of content for Amazon Alexa. At the time, voice assistants were at the forefront of consumer technology, and there were few established conventions for how brands should […]
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Fintech content design & UX writing I spent two stints totalling five months as Senior Copywriter and Content Designer at Habito, the online mortgage broker, working across its UX, marketing and communications teams. My role was to make the complex and often intimidating world of mortgages clearer, simpler and more empowering for customers. I worked […]
Product storytelling & content strategy I worked with Vienna-based design studio wrco on Vodafone TV, helping communicate the thinking behind a major new digital entertainment platform. Working with Vodafone’s Creative Director in London, my role was to understand a complex product and distil its most important features, UX and design principles into a clear and […]
Editorial & print production I was the editor of Frank Ocean’s Boys Don’t Cry magazine, released alongside his second album, Blonde, in August 2016. I worked directly with Frank Ocean and his team to shape, edit and manage the magazine’s content through to print, coordinating material from a high-profile group of international contributors including Kanye […]
Creative direction & international film production I worked as Creative Director on a major documentary film project at Havas for one of the world’s largest pharmaceutical companies, GlaxoSmithKline. I devised the creative concept, pegged to World Aids Day, and helped develop the pitch, presenting the idea to the client and winning the commission. From there, […]
Editorial content & project management I worked at Time Out as Copywriter, Editor and Project Manager on three editions of the HSBC Guide to London, a 60-page print publication created as part of the bank’s World’s Local Bank campaign. Each edition had a circulation of one million copies and was distributed through London airports to […]
Interactive digital content & UX I worked as Project Manager and Copywriter on two interactive digital experiences for Tesco, created for the company’s eight million online customers. Working alongside UX and graphic design teams, I helped concept, structure and deliver content-led digital experiences designed to engage customers and drive traffic to Tesco’s website and stores. […]
Experience design & content I worked with design studio Special Projects on the development of a highly innovative new children’s theme park experience in London for a global client. Working alongside the design team, I was responsible for the copy and verbal experience across the project, helping turn a complex new concept into language that […]
Content strategy & messaging I worked with Founders Factory, a London-based startup accelerator and incubator, to rewrite its homepage and clarify a complex business proposition. Founders Factory works with entrepreneurs, startups and major corporate partners to build, launch and scale new technology businesses. My challenge was to take its different services and audiences and turn […]
Product messaging & startup storytelling I worked with Blubel, a London-based cycling technology startup, to develop its pitch deck and website copy, helping explain and sell the idea behind its connected navigation product. Blubel combined a bicycle bell with navigation technology to help cyclists find safer, simpler routes through cities. My role was to take […]
Global editorial content & project management I worked at Time Out as Editor and Project Manager on a major print and digital travel project for Jameson Irish Whiskey. The concept was 24 Hours in the World’s Top Cities: 24 handpicked, day-long itineraries across 24 cities, giving travellers an insider’s guide to making the most of […]
Editorial strategy & tone of voice I wrote and edited the SOAS Distance Learning Prospectus, a 34-page guide to postgraduate study for international students seeking a University of London qualification. The project involved consolidating three existing prospectuses into a single, coherent publication, researching the courses and restructuring a large amount of information to make it […]
Topman Magazine — Editorial & fashion I worked as a sub-editor on consecutive editions of Topman Magazine, the brand’s biannual print publication, distributed in stores across four continents. Rather than create another glorified clothing catalogue, we produced an editorially led magazine built around themes such as Photography and Film, combining long-form features with interviews and […]
Cardilicious — Creative copywriting I was commissioned by greetings card brand Cardilicious to create a new range of ‘Blockbuster’ cards inspired by movies, celebrities and pop culture. The challenge was to come up with short, funny and instantly recognisable ideas without relying on copyrighted movie material. Achievements Developed the creative concepts and copy for a […]
Airbnb management start-up — Content & tone of voice I led copy for a Shoreditch-based start-up helping people manage their Airbnb properties. Working closely with the CEO and marketing team, I helped shape the brand’s tone of voice and created content across the business, from customer communications and website copy to investor materials. Achievements Helped […]
Pharmaceutical research — Website copy I wrote the complete website copy for a San Francisco-based global pharmaceutical research company. The challenge was to turn complex, highly technical scientific information into clear, engaging content while maintaining the authority and credibility needed to attract prospective clients. Achievements Wrote and structured all website copy, translating specialist pharmaceutical and […]
Groom — Copywriting & brand voice Groom is a family-run beauty salon based in Selfridges, catering to a high-end clientele. Working closely with the marketing manager and CEO, I created brand and product copy that balanced the salon’s premium positioning with its relaxed, approachable personality. Achievements Wrote and edited product descriptions and website copy across […]
JustGiving — Content & copywriting JustGiving is a digital fundraising platform that has helped people raise billions for charities and good causes around the world. Working within the marketing team, I created and edited content across the company’s digital channels, helping maintain a clear and consistent brand voice. Achievements Wrote and edited email newsletters, blog […]