Monthly Archives: January 2019

Special K & Alexa

Posted on by Patrick Welch

I worked for Digitas, researching and writing months of Alexa scripts for Kellogg’s Special K. The healthy living tips proved very popular as well as useful (hopefully!)

Habito

Posted on by Patrick Welch

This gallery contains 4 photos.

I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker. Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including: Reimagining the user journey Tone of voice […]