I worked for Digitas, researching and writing months of Alexa scripts for Kellogg’s Special K. The healthy living tips proved very popular as well as useful (hopefully!)
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I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker. Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including: Reimagining the user journey Tone of voice […]
Special Projects are a design firm based in Shoreditch, who were asked by a global client to design a new, super-innovative children’s theme park in London. I did all the copy. The details, unfortunately, remain under wraps – watch this space.
I wrote the homepage copy for this start-up accelerator and incubator based in Kensington. Founders Factory is run by the founders of lastminute.com and made.com and launches multiple new tech businesses every year. My challenge with the copy was to explain the different things that it does in concise, plain (non-techy) and persuasive English.
I was approached by a greetings card brand, Cardilicious, to write a range of ‘blockbuster’ greetings cards, a new series that was tied to a loose theme of movies and stardom. The challenge was to come up with slogans, quotes and pop culture references in a short space without stepping on any Hollywood studio copyright toes. I […]
Digital / Start-up / TOV / DM I was in charge of all copy for this start-up in Shoreditch which helps people manage their Airbnb rentals. As well as helping devise the TOV alongside the CEO and marketing executive, I wrote the newsletters, all the web copy and edited the 35-page pitch deck to secure further funding from investors.
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]