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I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker. Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including: Reimagining the user journey Tone of voice […]
I worked as the editor of Frank Ocean’s magazine, Boys Don’t Cry, which was released in August 2016 with his second album, Blonde. I worked alongside the Grammy award-winning star on the copy and contents, which included pieces by Kanye West, Kae Tempest and Wolfgang Tillmans, and then edited the magazine, which was released simultaneously through pop-up shops in New York, Los Angeles, […]
Special Projects are a design firm based in Shoreditch, who were asked by a global client to design a new, super-innovative children’s theme park in London. I did all the copy. The details, unfortunately, remain under wraps – watch this space.
I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities. The content of the guide – ’24 Hours in the World’s Top Cities’ – […]
Print / Education / TOV I wrote and edited the ‘SOAS Distance Learning Prospectus’, a 34-page guide to the postgraduate courses for students based abroad who want a qualification from SOAS, University of London. The project involved researching courses and then amalgamating the three previous prospectuses into one book, and advising on a new, more attractive format […]
Digital / UX / Retail I was project manager and copywriter for two interactive digital projects for Tesco that were emailed to the company’s eight million online customers. Working alongside a graphic designer and the UX team, we devised a playful, interactive Halloween e-zine, which included recipe ideas, party tips and game ideas for the kids, all designed to drive […]
Digital / Start-up / TOV / DM I was in charge of all copy for this start-up in Shoreditch which helps people manage their Airbnb rentals. As well as helping devise the TOV alongside the CEO and marketing executive, I wrote the newsletters, all the web copy and edited the 35-page pitch deck to secure further funding from investors.
Digital / Pharmaceutical / TOV I wrote all the web copy for this San Francisco-based global pharmaceutical research company. The challenge was to make niche, technical ideas attractive and digestible to readers, with copy that felt reliable and knowledgeable enough to attract new clients.