Print / Finance / Travel I worked as copywriter, editor and project manager at Time Out on three editions of this 60-page booklet for HSBC. Each edition of the ‘HSBC Guide to London’ had a circulation of one million copies, which were distributed at London airports as part of the bank’s ‘World’s Local Bank’ campaign. The task […]
I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities. The content of the guide – ’24 Hours in the World’s Top Cities’ – […]
Print / Education / TOV I wrote and edited the ‘SOAS Distance Learning Prospectus’, a 34-page guide to the postgraduate courses for students based abroad who want a qualification from SOAS, University of London. The project involved researching courses and then amalgamating the three previous prospectuses into one book, and advising on a new, more attractive format […]
Print / Fashion / Retail I worked as sub-editor on consecutive editions of Topman’s magazine, a bi-annual print magazine distributed in stores across four continents. Rather than churn out another glorified clothing catalogue, we wanted to make a magazine that was broad: each issue was themed around a subject like Photography or Film, and included long-form articles and interviews with up-and-coming, on-brand figures […]
I was approached by a greetings card brand, Cardilicious, to write a range of ‘blockbuster’ greetings cards, a new series that was tied to a loose theme of movies and stardom. The challenge was to come up with slogans, quotes and pop culture references in a short space without stepping on any Hollywood studio copyright toes. I […]