I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities. The content of the guide – ’24 Hours in the World’s Top Cities’ – […]
Digital / UX / Retail I was project manager and copywriter for two interactive digital projects for Tesco that were emailed to the company’s eight million online customers. Working alongside a graphic designer and the UX team, we devised a playful, interactive Halloween e-zine, which included recipe ideas, party tips and game ideas for the kids, all designed to drive […]
Print / Fashion / Retail I worked as sub-editor on consecutive editions of Topman’s magazine, a bi-annual print magazine distributed in stores across four continents. Rather than churn out another glorified clothing catalogue, we wanted to make a magazine that was broad: each issue was themed around a subject like Photography or Film, and included long-form articles and interviews with up-and-coming, on-brand figures […]
I was approached by a greetings card brand, Cardilicious, to write a range of ‘blockbuster’ greetings cards, a new series that was tied to a loose theme of movies and stardom. The challenge was to come up with slogans, quotes and pop culture references in a short space without stepping on any Hollywood studio copyright toes. I […]
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]