Digital / UX / Retail I was project manager and copywriter for two interactive digital projects for Tesco that were emailed to the company’s eight million online customers. Working alongside a graphic designer and the UX team, we devised a playful, interactive Halloween e-zine, which included recipe ideas, party tips and game ideas for the kids, all designed to drive […]
Digital / Start-up / TOV / DM I was in charge of all copy for this start-up in Shoreditch which helps people manage their Airbnb rentals. As well as helping devise the TOV alongside the CEO and marketing executive, I wrote the newsletters, all the web copy and edited the 35-page pitch deck to secure further funding from investors.
Digital / Pharmaceutical / TOV I wrote all the web copy for this San Francisco-based global pharmaceutical research company. The challenge was to make niche, technical ideas attractive and digestible to readers, with copy that felt reliable and knowledgeable enough to attract new clients.
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]
JustGiving is a social platform for charity fundraising, which has helped raise over £1 billion since it began in 2000. Working for the marketing department, I was tasked with writing newsletters, blog and social media posts and making sure general webcopy was consistent with the company’s tone of voice.