Home page copy revamp for this $3.6 billion data services company. I worked in-house with the marketing and comms team to come up with new copy for the rebrand of this global, publicly traded analytics company.
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I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker. Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including: Reimagining the user journey Tone of voice […]
Print / Education / TOV I wrote and edited the ‘SOAS Distance Learning Prospectus’, a 34-page guide to the postgraduate courses for students based abroad who want a qualification from SOAS, University of London. The project involved researching courses and then amalgamating the three previous prospectuses into one book, and advising on a new, more attractive format […]
I was approached by a greetings card brand, Cardilicious, to write a range of ‘blockbuster’ greetings cards, a new series that was tied to a loose theme of movies and stardom. The challenge was to come up with slogans, quotes and pop culture references in a short space without stepping on any Hollywood studio copyright toes. I […]
Digital / Start-up / TOV / DM I was in charge of all copy for this start-up in Shoreditch which helps people manage their Airbnb rentals. As well as helping devise the TOV alongside the CEO and marketing executive, I wrote the newsletters, all the web copy and edited the 35-page pitch deck to secure further funding from investors.
Digital / Pharmaceutical / TOV I wrote all the web copy for this San Francisco-based global pharmaceutical research company. The challenge was to make niche, technical ideas attractive and digestible to readers, with copy that felt reliable and knowledgeable enough to attract new clients.
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]
JustGiving is a social platform for charity fundraising, which has helped raise over £1 billion since it began in 2000. Working for the marketing department, I was tasked with writing newsletters, blog and social media posts and making sure general webcopy was consistent with the company’s tone of voice.