Print / Finance / Travel I worked as copywriter, editor and project manager at Time Out on three editions of this 60-page booklet for HSBC. Each edition of the ‘HSBC Guide to London’ had a circulation of one million copies, which were distributed at London airports as part of the bank’s ‘World’s Local Bank’ campaign. The task […]
I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities. The content of the guide – ’24 Hours in the World’s Top Cities’ – […]
Print / Education / TOV I wrote and edited the ‘SOAS Distance Learning Prospectus’, a 34-page guide to the postgraduate courses for students based abroad who want a qualification from SOAS, University of London. The project involved researching courses and then amalgamating the three previous prospectuses into one book, and advising on a new, more attractive format […]
Digital / UX / Retail I was project manager and copywriter for two interactive digital projects for Tesco that were emailed to the company’s eight million online customers. Working alongside a graphic designer and the UX team, we devised a playful, interactive Halloween e-zine, which included recipe ideas, party tips and game ideas for the kids, all designed to drive […]
Print / Fashion / Retail I worked as sub-editor on consecutive editions of Topman’s magazine, a bi-annual print magazine distributed in stores across four continents. Rather than churn out another glorified clothing catalogue, we wanted to make a magazine that was broad: each issue was themed around a subject like Photography or Film, and included long-form articles and interviews with up-and-coming, on-brand figures […]
I was approached by a greetings card brand, Cardilicious, to write a range of ‘blockbuster’ greetings cards, a new series that was tied to a loose theme of movies and stardom. The challenge was to come up with slogans, quotes and pop culture references in a short space without stepping on any Hollywood studio copyright toes. I […]
Digital / Start-up / TOV / DM I was in charge of all copy for this start-up in Shoreditch which helps people manage their Airbnb rentals. As well as helping devise the TOV alongside the CEO and marketing executive, I wrote the newsletters, all the web copy and edited the 35-page pitch deck to secure further funding from investors.
Digital / Pharmaceutical / TOV I wrote all the web copy for this San Francisco-based global pharmaceutical research company. The challenge was to make niche, technical ideas attractive and digestible to readers, with copy that felt reliable and knowledgeable enough to attract new clients.
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]
JustGiving is a social platform for charity fundraising, which has helped raise over £1 billion since it began in 2000. Working for the marketing department, I was tasked with writing newsletters, blog and social media posts and making sure general webcopy was consistent with the company’s tone of voice.