I worked at Huge as a senior writer across two major transformation projects: three months developing an AI-powered app for a global Spanish bank, followed by a year creating a new global website for a €3.5bn supply chain technology company. Both projects involved working with large, multidisciplinary teams across Europe and North America, and using […]
I was part of a content design contractor team that worked on rewriting the government’s Leasehold Advisory Service website. Rewrote and restructured the content according to user needs and content design best practice. Made sure content was jargon-free and in plain English. Worked on headings, key points and general site structure recommendations.
Home page copy revamp for this $3.6 billion data services company. I worked in-house with the marketing and comms team to come up with new copy for the rebrand of this global, publicly traded analytics company.
I worked with this tech unicorn on an A-Z guide to AI in Healthtech, an extensive digital project explaining how AI is used in healthtech. The project was split into two parts: a short version and long version. The language throughout needed to be as accessible as possible for people with no understanding of AI […]
I spent three years at Johnson & Johnson’s pharmaceutical company, as editor-in-chief of Europe, Middle East & Africa website. I managed a complete redesign of the global pharmaceutical company’s website and its content, and then—once live— oversaw all content on the site. Achievements: In charge of all content for full redesign of site (1 year) then led content on […]
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I spent two stints totalling five months as the Senior Copywriter and Content Designer at this rapidly-growing online mortgage broker. Working in the marketing, UX and comms teams, I was in charge of all things copy, with my remit being to make complex, sometimes uninspiring mortgage content accessible and empowering to customers, including: Reimagining the user journey Tone of voice […]
I worked for wr&co, the Vienna-based design firm responsible for Vodafone TV, writing general copy for the wr&co website as well as working for Vodafone’s creative director in London writing text for Vodafone TV’s entry to the Red Dot Awards (2017). My job was explain the core aspects of the new Vodafone TV platform to an award committee […]
Special Projects are a design firm based in Shoreditch, who were asked by a global client to design a new, super-innovative children’s theme park in London. I did all the copy. The details, unfortunately, remain under wraps – watch this space.
I wrote the homepage copy for this start-up accelerator and incubator based in Kensington. Founders Factory is run by the founders of lastminute.com and made.com and launches multiple new tech businesses every year. My challenge with the copy was to explain the different things that it does in concise, plain (non-techy) and persuasive English.
I was contacted by this London-based start-up to write the pitch deck and some web copy for Blubel, a cycle bell that directs users from A to B in a safe and simple way. The idea won funding and support from the European Space Agency Business Incubation Centre as well as an award from IBM’s Smart […]
Print / Finance / Travel I worked as copywriter, editor and project manager at Time Out on three editions of this 60-page booklet for HSBC. Each edition of the ‘HSBC Guide to London’ had a circulation of one million copies, which were distributed at London airports as part of the bank’s ‘World’s Local Bank’ campaign. The task […]
I worked as the editor and project manager on behalf of Time Out for a print and digital product for Jameson Irish Whiskey. The idea we came up with was 24 handpicked, day-long itineraries for visitors to the world’s 24 best cities. The content of the guide – ’24 Hours in the World’s Top Cities’ – […]
Print / Fashion / Retail I worked as sub-editor on consecutive editions of Topman’s magazine, a bi-annual print magazine distributed in stores across four continents. Rather than churn out another glorified clothing catalogue, we wanted to make a magazine that was broad: each issue was themed around a subject like Photography or Film, and included long-form articles and interviews with up-and-coming, on-brand figures […]
Digital / Retail / Product-naming / TOV Groom is a family-run beauty salon based in Selfridges with a high-end clientele. Working with the marketing manager and CEO, I wrote product descriptions, devised product names and made sure the website was consistent with the brand’s exclusive but laid back tone of voice. I was also a […]
JustGiving is a social platform for charity fundraising, which has helped raise over £1 billion since it began in 2000. Working for the marketing department, I was tasked with writing newsletters, blog and social media posts and making sure general webcopy was consistent with the company’s tone of voice.