Special Projects are a design firm based in Shoreditch, who were asked by a global client to design a new, super-innovative children’s theme park in London. I did all the copy. The details, unfortunately, remain under wraps – watch this space.
I wrote the homepage copy for this start-up accelerator and incubator based in Kensington. Founders Factory is run by the founders of lastminute.com and made.com and launches multiple new tech businesses every year. My challenge with the copy was to explain the different things that it does in concise, plain (non-techy) and persuasive English.